Hot News2018-09-03T09:50:57+00:00

Lucozade Zero partners Love Island….

Itarus creates mockups for Love Island Lucozade Zero campaign

Itarus has created various mockups for use in adverts to promote Lucozade Zero to air its first television advert as part of a £6m push in partnership with ITV2’s latest series of Love Island.

Lucozade Zero will partner Love Island throughout its eight-week run, supported by outdoor, social, digital and in-store activity.

The mockups we created for this push are available in Pink Lemonade. Lucozade Zero has seen its value sales rise 4.9% over the past 12 months to £31.1m.

You can see the advert featuring our mockups here

Celebrating 70 years of a Nations Favourite….

Itarus creates mockups for retro TV adverts

In 1948, Leicester butcher Henry Walker took the humble potato and created a delicious new snack, Walkers Crisps. To celebrate 70 years of the nations favourite, Walkers have been running a series of retro adverts to celebrate. Itarus has created all of the retro packs that feature in the advert, they were a real blast from the past and looked fantastic!.

You can see the advert featuring our mockups here

Happy 29th Birthday to Us!!

Itarus is celebrating our 29th year on August the 21st, here’s to the next 29 years!!!….according to sources the traditional gift for a 29th anniversary is ‘furniture’ (not particularly exciting!).

In 1948, Leicester butcher Henry Walker took the humble potato and created a delicious new snack, Walkers Crisps. Since then, your tastes and passions have inspired us to create new flavours that tickle the taste buds of this unique nation. Whilst your tastes may have changed over the years, one thing’s remained the same…you are still our secret ingredient.

Easyfairs Packaging exhibition 2018

Itarus is now busy following up a number of leads after a very successful appearance speaking live onstage at the Easyfairs Packaging exhibition at the NEC Birmingham. Jamie Garner presented our proven technology showing that it is possible to automatically generate and deliver print-ready artwork PDF’s to brands and retailers over the web in just minutes!

This was a fantastic opportunity for Itarus to showcase its latest software giving an insight to brand owners and retailers how the future of our industry will look. Why not ask us to show you!

The worlds best footballers with our mockups!

A recent packaging mockup project creating bags for Lays crisps, has seen our mockups feature in several new adverts alongside Toni Kroos and probably the best footballer the world has ever seen Lionel Messi!!…

The great advent giveaway!!…

For this years Christmas campaign we decided to do something a little different. We distributed our advent calendars all over Europe with the chance to win a prize every single day on the lead up to Christmas, and it turned out to be a huge success!.

The concept was developed, designed, printed and mocked up all
in house here at Itarus House.

Our samples feature in the new Walkers campaign…

Our samples featured in the latest Facebook promotion. To help back Ryad Mahrez and Leicester City Football Club in the UEFA Champions League. Leicester handed out special Foxes Snap & Share packs at the King Power Stadium.

The concepts were developed and printed right here at Itarus House.

Our Walkers samples on TV…

The advert, created by Abbott Mead Vickers BBDO, introduces the new platform #WalkersUnited and promotes the brand’s new resealable sharing packs, which are aimed at social occasions such as a night of watching the game. It features brand mascot Gary Lineker and plays with the long-running joke of Lineker being unable to share.

Our mockups feature throughout the advert

You can watch the advert featuring our mockups here

New CAD cutting…

We are pleased to announce that we have just taken delivery of our new Kongsberg cad cutting table. It is the perfect digital sample making table for folding carton and more. It will enable us to provide faster results at the highest quality. A wide range of specialty tools offers speed, power and flexibility to automatically handle a wide variety of materials common in sample making, such as corrugated, folding carton, solid board, foam, coating blankets, wood and a long list of plastics.

You can see our new machine in action here

New Sheet & Web fed Indigo’s…

We have made an upgrade to out existing HP Indigo machine with a purchase of two new machines. These Digital Presses produce the widest commercial application range with superior print quality, high productivity, and wide versatility. The press brings breakthrough printing capabilities that extend unique, high-value opportunities to grow our business. With a Virtually unlimited application range, Print quality color, Print speed, Setting new quality standards. This new investment will help offer a more cost effective, quicker turnaround to our customers, adding to our thriving sample making services.

New and improved Artworkonline…

Pre-prepared templates when combined with user-defined variable content will empower you to generate easily, accurate & compliant print ready Pdf files, in just minutes, from anywhere, at any time costing as little as £2.

Create accurate and compliant packaging in minutes online from anywhere. Ideal for designs with high levels of consistency, Generating industry standard, print ready Pdfs in any language. Your packaging ‘just in time’ within your manufacturing process.

Automation Engine in full flow…

At the heart of your prepress – Automation Engine serves as the heart of any size prepress production operation. It enables unparalleled workflow automation with rock-solid quality control. Automation Engine comes with extensive business system integration capabilities and is highly scalable. Automation Engine ensures increased efficiency and throughput and saves time and money. It is, by all standards, an exceptional answer to the daily challenges of print professionals who need to increase quality, reduce errors and drive cost out of the process.

‘With Automation Engine in particular, we have seen a significant cut in the number of errors on jobs plus the time and cost benefits that delivers. We are much more productive.’

Paul Tarpley, Director, Itarus Ltd, UK

Insight Dashboards

Insight dashboards from Itarus are designed to deliver management KPIs that are important to your business, empowering you to make fast and informed
decisions based on real-time facts and trends.

Free up your time to do what is most important to you; no more seemingly endless hours waiting for information, collating data, generating reports to discover the truth: everything can be there at your fingertips and in real-time.

New Vaccuum Forming

We have commissioned a new vac forming machine to enable us to form various pots / lids for our clients mockup requirements. Bringing this in house helps to add extra control to our process.

New Braille and Die cut facility

Braille is not new. However, the proliferation of braille on packaging has evolved significantly in recent years. Braille on Packaging is a breeze for our new machine, it produces accurate braille and die cutting which in turn allows us to offer a solution which is perfectly suited to all aspects of our client’s requirements.

ARA is getting better…

We’ve upgraded our Asset Routed Approval (ARA) software. The upgrade is designed to provide a platform on which to expand your ever growing need for enhanced business intelligence, empowering you to make informed decisions based on real-time facts. As part of the upgrade we rebranded to Pasara™.

Asset Routed Approval’s main objective is the robust management of a business’s processes by managing the assignment, approval and timeliness of your business tasks in order to achieve complete success! Pasará is derived from the Spanish word ‘pasar’ meaning ‘It will happen’. It is possible to integrate Pasara™ with other third party business systems to avoid double work and synchronise data throughout your supply chain.

Integrated with relevant automation, quality control and business intelligence tools and providing up-to-the-minute status reporting and full auditing throughout, you can reduce risk, save time and drive optimum efficiency throughout your business if you make a simple choice; Pasara™.

London Easyfairs Show 2011

The 2011 Easyfairs Exhibition was our most successful yet in terms of number of visitors and conversion rate of enquiries. The large format mock ups caused particular interest. See you all in 2012…

Our new press is here!…

Our new large format Trupress Jet 1600 digital press is here. It offers a maximum print size of 3.1 meters x 1.7 meters and will print on just about any substrate including wood, glass etc. This allows super fast turnaround on samples and mock ups at very competitive prices. Contact one of our sample team on 01604 468234 to find out what we can do for you.

Epson Stylus 7900 Spectro Proofer

Our new 7900 spectro proofer sets a new standard for quality. With the use of no less than 11 separate colours we can achieve incredible colour accuracy and also enhance productivity due to high speed proofing. Using this printer in combination with RIP Proofing software from EFI we have the tools in hand for the highest colour accuracy and consistency, meaning perfect colour control.

Introducing Xrite Colour Management

This is the latest state of the art addition to our colour management process.

Easyfairs Packaging innovations London

Come and meet Itarus’s Packaging Development Services team on stand VG2 st this years Packaging innovations London. Come and have a chat with our Packaging Development Services team to talk about realising your ideas for New Product Development.

Itarus is 20 years old

Itarus is celebrating its 20th birthday!, When we started trading way back in August 1989, the world of prepress was very, very different – as indeed was the world; computers were just emerging and there was no World Wide Web! In 1989 prepress was all about understanding crafts; printing crafts, photographic crafts and artistic crafts; actually we were all referred to as Graphic Artists! Then, first colour separation became an electronic process (scanning) and soon after film make-up became computerised (digital page make-up). All these crafts were to be realised through the skillful application of computer software. The original ‘Graphic Artists’ all achieved this step change, transitioning to become skillful technicians, whilst retaining an artistic flair.

Over the years we’ve needed to evolve and adapt our business model to remain competitive and tackle global market pressure. From our origins as a purely prepress operation dedicated to packaging, we’ve gone on to develop a wider product and services portfolio providing tailored prepress services for packaging, offering a fully integrated solution leveraging the design to print process. These positive changes have put us in a very strong position to continue our success for the next 20 years. We are all extremely proud of what has been achieved to date and we would like to thank everyone involved, past and present, for the support you’ve given and for choosing Itarus, helping to make Itarus what it is today.

Itarus, founded in 1989 and still going strong in 2009!, here’s to the next 20 years!

Kodak XP4

Itarus Commisions the Kodak Approval XP4 digital halftone proofing system
In our hands the sophisticated colour recipe software enables us to accurately predict extended colour gamut production techniques, ensuring that your proofs are produced to match the certified Pantone™, Hexachrome™, Opaltone™ and MetalFX™ processes by generating spot and metallic colours, making it ideally suited to the specific demands of branded and retail packaging.
The Kodak Approval will allow our clients to see exactly how their designs will be printed on press. The proofs can be printed on the actual stock showing the true halftone dot structure, dot gain, ink density, ink hue and include any metallic inks used.

Itarus at Drupa

See Itarus Textures delivering structured xml to EskoArtwork’s Dynamic Contentat DRUPA 2008!

EskoArtwork has invited Itarus to showcase “Textures”, our latest evolution in a long line of content management software, on their stand at Drupa next month. “Textures” manages the storage, collaborative approval and translation of packaging content and its ‘fit for purpose’ structured xml outputs (“Textracts”) can then be dynamically linked to packaging artwork.

Itarus identified the synergy “Textures” has with EskoArtwork’s new Dynamic Content for Adobe® Illustrator® tool and EskoArtwork endorsed this and so both parties have cooperated to develop this exciting technology in time to present at Drupa 2008.

EskoArtwork intend to incorporate “Textures” into their Dynamic Content demonstrations for the entire duration of Drupa, and we will join them on their stand on the 3rd, 4th and 5th of June to demonstrate the power of “Textures” delivering text dynamically to Adobe® Illustrator® files using EskoArtwork’s Dynamic Content tool. Drupa 2008 takes place in Düsseldorf, Germany: from May 29 until June 11. The EskoArtwork stand is located in one of the two new halls called the “Innovation Halls”. Hall 8b, Stand A23.

Packaging Summit Europe Show

Itarus present their packaging development solutions at the European Packaging summit in Amsterdam. Itarus: packaging artwork, prepress and packaging software specialist for the FMCG industry. Artwork, prepress and information systems provider Itarus are exhibiting at the Packaging Summit Europe 2007 with a range of innovative services to support packaging development and the creation of packaging artwork.

These include high quality mock-ups, 3D ‘photo real’ pack shots, Asset Routed Approval to manage project tracking and approvals, Kwik3D giving the opportunity to create and buy 3D pack shots online and finally ArtworkOnline enabling clients to create their own print ready packaging artwork.

Packaging Innovations Show

Itarus exhibited at the 2007 Packaging Innovations Show with a collection of innovative services to support packaging development. Pre-press and information systems provider Itarus are exhibiting at the Packaging Innovation Show with a collection of innovative services to support packaging development and the creation of packaging artwork.

These include their comprehensive packaging sample making service, photographic quality computer generated imagery. On line services to manage project tracking and approvals and enable the interactive specification and procurement of 3D pack shots. Finally ArtworkOnline which empowers clients to create their own print ready packaging artwork.

Brand New Hygiene Facility…

New Clean Room facilities have been created at Itarus House to provide a safe, controlled environment for
the development of Hygienically packed mock-ups and samples.

We have a new home!…

After years of searching we have finally found our new home. Itarus house will give us the space to expand and invest in
the future of Itarus. After 16 years in an industrial unit with limited windows we now have a fantastic modern office space of 14500 square feet with gardens and windows galore. We also have loads of private off road parking, what a result. Please come and pay us a visit, the kettle will be on and the biscuits ready.