You will work hard, very hard, to create your Brand’s equity. We believe we should work hard too.
Brand awareness is crucial and therefore strict management of your brand rules is vital. Publishing Brand Guidelines can only fulfil this in part. Today we can rely on technology to deliver this control, legislating to enforce these “rules”. Brand Guidelines, ArtworkOnlineand Colour Management; adopting a combination of technology and common sense has allowed Itarus on many occasions to provide a service whereby the Brand Awareness is strongly managed.
“Design, layout, typography and colour are controlled not only by robust and clearly defined Brand Guidelines but through adopting technologies like Digital Asset Libraries (such as GEM) and creative software (such as ArtworkOnline).”