Artwork, Packaging & Brand Management -Fast, Accurate, Print-Ready Solutions for FMCG

2003 - We become the first UK prepress company to provide Opaltone colour management solutions Click Here 2003 - We become the first UK prepress company to provide Opaltone colour management solutions Click Here 2003 - We become the first UK prepress company to provide Opaltone colour management solutions Click Here
ArtworkOnlinePasaraInsightGemOnlineServicesTextures
ArtworkOnline• See your artwork in just 10 minutes• Easy to use & hassle free• An agile weapon for Marketeers• Reduce costs significantlyTell me more...
OnlineServicesItarus OnlineServices is a suite of configurable and


integrated software products that empower you to


manage, control and automate prepress functions


and in doing so deliver compliant packaging content


globally at the point you need it.
Tell me more...
emGTell me more...Itarus GEM™ provides you a centralised web based

solution for storing all of your packaging files and

marketing collateral. Includes integration to Pasara

and ArtworkOnline.
asaraPTell me more...key objective of Pasara™ is the robust

management of your business’s processes by

orchestrating the assignment, approval and

timeliness of your business tasks in order that you

can achieve complete success.
nsightIInsight dashboards from Itarus are designed to

deliver management KPIs that are important to your

business, empowering you to make fast & informed

decisions based on real-time facts and trends.
Tell me more...
exturesTApprove repetitive multilingual packaging content

once and for all, effortlessly communicating with

Artwork Studios, eRetailers and other recipients

through the use of GS1 compliant XML.
Tell me more...

Product Experience

Product Experience

Step beyond flat images and explore your product in three dimensions. Rotate, zoom, and interact with every surface — a true-to-life experience for next level engagement.

Swap textures and designs in real-time to compare options side-by-side. This is an ideal solution for packaging tests, concept validation, and visual decision-making.

Our 3D viewer supports augmented reality, letting your customers place your product in their environment. See your product on any flat surface directly from a mobile device.

We convert your technical data or CAD files into sleek, interactive models that communicate your ideas without technical barriers. Ideal for sales, marketing, and customer presentations.

Use 3D visualisation to preview designs before physical prototypes are made. Save time, reduce costs, and identify refinements earlier in the process.

Our 3D services are built to integrate smoothly into your existing site or presentation materials — hosted, secure, and customisable to your brand.

Design ImplementationVirtual SamplesMarket SamplesContract ProofsDigital PrintAutomated A/WPackaging PrototypesCTPPrepress Services, Digital AW & ReproDigital Artwork & Reprographics
Computer to PlateTell me more...We don’t really want to make your plates! Why? Because we don’t believe it is in your best interest to do so. Plates need to
be made onsite, near the press, to remove transportation costs and reduce your carbon footprint; and for good practical
reasons too, say in case of accidental damage.
Fully stepped and ripped data ready for platemaking, or supplying litho plates using CTP technology.BackWe can however, provide a back up facility to make litho plates for you as part of your Business Continuity Plan (BCP).Fully stepped and ripped data ready for platemaking avoiding the need to invest in expensive front end systems and RiP technology requiring continually upgrading as software changes
so frequently. Take fully stepped / imposed and serviced CTP 1 bit .tif files (digital film fully locked) for exposure on all major prepress manufacturer’s equipment. All files are fully colour
managed to include full Dot Gain Control (DGC), and are available using multiple screening options including stochastic screen sets.

We can also supply bespoke EskoArtwork LEN files for direct exposure on all EskoArtwork Flexo plate digital imaging units. Why not look at PlateTracker to reduce make-ready times and
control plate/cylinder usage.
What we would like to do is manage your data right up to
platemaking stage because it’s in your best interest!
What we would like to do is manage your data right up to
platemaking stage because it’s in your best interest!
Tell me more...Contract ProofsReliable standards set within the technical restraints of the printers’ specifications means achieving colour targets
on press consistently- time after time.

We believe you should not “keep your fingers crossed” and hope by attending a press pass that you can “put it right”.
Prepress is about press prediction! Anticipation of the result by careful measurement of a press profile ensures that
the outcome can be communicated to you at the prepress stage by using contract proofs ensuring the correct
result can be achieved on press.

A contract proof is a proof to a standard that can be predicted and repeated time after time. We offer a wide range
of alternatives that can give you and your suppliers this confidence; choose from a printer specific or ISO / Fogra
certified digital proofs made using either Epson, Roland, Hewlett Packard, Xerox or Dainippon Screen technologies –
as part of a fully managed process.

Why not let us print police for you as well!
Contract ProofsBack
Tell me more...Digital PrintNow a firmly established technology, digital printing has rapidly made in-roads into the printed
packaging market. Short print runs, incorporating variable data and in-line printing removes
prohibitive restrictions that existed with traditional printing and allows greater flexibility and
broader application without on-costs.

VERSATILITY:
Starting with quantities of just one, you can order to suit your requirements – test your market place,
adjust your design, personalise your text with variable data.

SPEED:
What once took days can now be achieved in hours.

QUALITY: Rich, vivid colours that reflect the qualities of traditional printing methods can now be
produced quickly. Produced on a range of materials to support your design innovation.
PRICE: With minimal set-up charges, you can order just one or several thousands.
Digital PrintingBack
Tell me more...Automated ArtworkCustomer controlled database to manage text and text application, so detailed
checking of text on artwork is no longer essential, as text transfer to artwork is
guaranteed to be correct every time.

Bringing savings in cost and, most of all, time. Implement tailored software that
manages a secure web-browser interface for authoring and approving text.
Approved output is used to create artworks for packaging, leaflets and web sites.
Users are automatically prompted to provide their approval in a timely way and
the overall status is visible to managers. Text transfer from the database is
guaranteed to be totally accurate, every time, bringing savings in cost and most of
all in time.
Automated Artwork GenerationBack
Insight dashboards from Itarus are designed to

deliver management KPIs that are important to your

business, empowering you to make fast & informed

decisions based on real-time facts and trends.
Tell me more...Prototypes
Tell me more...Market SamplesLigraproof™ – is the ultimate mock-up. This unique product is a very realistic packaging sample that
closely simulates the final printed production pack and print process, matching the colours, material
and finish of the production packaging and can be supplied as a constructed marketing sample.

Since 1989 Ligraproof™ pioneered and set unrivalled standards and has been used by leading brand
owners all over the world for marketing research, presentations, television and cinema advertising
and magazine advertisements.

A wide range of samples includes proofing onto paper, board and tin using conventional and ultra
violet cured inks. We also offer proofing onto plastics to create Ligraproofs™; using flexible substrates
as diverse as metalised, white and clear OPP, pearlised SND, aluminium foil, polyethylene
and shrink-wrap films.

Digital printing is used to provide mock-ups where speed and cost are important factors.
Market SamplesBack
Tell me more...Virtual SamplesFor you, this means sympathetic, high resolution, print quality images of your project before it
actually exists. It has many applications and can be used in sales presentations or point of
sale material, and because it’s a virtual model, there’s no problem if you change your mind
about the design or want to see it from another angle!

The investment in the initial model creation means this data can be used again and again,
for applications as diverse as a QuickTimeVR animation (so you can see a photo-realistic
rendering of your pack from any angle) to seeing how your product will look in situ, say
on shelf, in-store.

This service can be put to almost any use you can imagine, but some of our existing clients
use virtual photography for: structural and design concepts; pre-launch marketing; point
of sale material; internet imagery; sales and marketing literature.

We can now create high quality 3D pdf’s for all manner of uses. You can view and interact
with high-quality 3D content created in professional 3D CAD or 3D modeling programs
and embedded in PDFs.
Digital ArtworkBack
Tell me more...Design“What do we mean by Design Implementation?”

This is the crucial link between design and printing – taking the creative design concepts and optimising
them for the chosen printing process without compromising the result. Our vast expertise in prepress
artwork and “repro”, colour management and print technology ensures that your brand equity is revered,
achieving consistency across your packaging and media whenever, wherever and however they are
printed or published.
Here, we are aware of the potential, but also the limitation, of every major packaging conversion process
and through our thorough understanding of prepress we can optimise the solution and preserve the
creativity in the design. We develop a thorough understanding of your brand identity and then
concentrate on delivering solutions aimed at maximising fidelity; all keys to successful
design implementation. This is achieved by: –
Design ImplementationBackWe are multi-disciplined across all print processes with effective colour management to maintain
your Brand Equity. Consistency is derived from implementing workflow technology that ensures
a ‘print ready’ file to the correct specification every time.
Avoid the unnecessary delays and additional cost of managing digital artwork files and prepress (“repro”) files separately. Avoid the inconsistencies of different prepress results because
of different approaches by different suppliers. We have provided an integrated approach to artwork and repro since 1993 to bring you the advantages of the automation of
well configured workflow technology
Tell me more...Digital Artwork & ReproAvoid the unnecessary delays and additional cost of managing digital artwork files and
prepress (“repro”) files separately. Avoid the inconsistencies of different prepress results
because of different approaches by different suppliers. We have provided an integrated
approach to artwork and repro since 1993 to bring you the advantages of the automation
of well configured workflow technology
Integrated Digital Artwork and ‘Repro’We are multi-disciplined across all print processes with effective colour
management to maintain your Brand Equity. Consistency is derived from
implementing workflow technology that ensures a ‘print ready’ file to the correct
specification every time.
Graphic ReproductionWe provide technically correct digital files for direct integration into the repro
environment of your third party suppliers, there is no need for rework, providing
you with time and cost savings. We strive to implement your design without
unnecessary compromises whilst conforming to technical print restraints to
avoid disappointment at the print stage.
Digital ArtworkBack

Who we help Pharmaceuticals Retailers Brand owners Marketing Solutions Manager Buying / Procurement Brand management across a global market place brings a raft of specialised issues not least of which is the need for robust language support across your numerous stakeholders. Be confident that we have years of experience supporting multi-lingual packaging and use our own software to control and safely automate content management (Textures). Your Brand Equity is in safe hands as our expertise in Colour Management and Print Quality Management is second to none. Brand Owners Brand Owners Tell me more Back U.K. retailers have enjoyed the benefits of procuring centralised prepress services for many years… in fact we provided a fully project managed, integrated artwork and repro service to a major U.K. retailer way back in 1991! Today we continue to provide a full suite of packaging prepress services supporting the design to print process in the retail environment. Retailers Retailers Tell me more Back You need to be confident that there will be no surprises …nothing lost in translation between your initial design brief and the printed outcome. Proper Design Implementation is paramount to a fast, safe journey from design to print! Count on our experience to bring you maximum shelf appeal and technical competence bringing out the best in your packaging concepts which can be easily visualised via Kwik3D or our photo-realistic Virtual Photography services. Test your ideas using Market Samples or Packaging Prototypes that are indistinguishable from the production packaging (Ligraproofs™). Marketing Marketing Tell me more Back Itarus provides prepress services to meet the specialised requirements of pharmaceutical packaging. You can be safe in the knowledge that this complex, highly regulated environment is fully understood and implemented to the rigorous audited standards that this industry requires. Pharmaceuticals Pharmaceuticals Tell me more Back Of course price matters! But you know that added value and investment is equally important. Invest in the added value services offered by Itarus and you will derive Process Efficiency, Speed to Market and Delivering Cost Savings. Transparent accounting acknowledges the true costs of saving time and avoiding mistakes! Buying / Procurement Buying / Procurement Tell me more Back If you are involved with coordinating stakeholders that provide content for your business, complex approval routes requiring robust management, want to develop packaging artwork simply and cost-effectively or just want a secure single sign-on, our software license options are available to purchase. If you want a bespoke development allied to prepress then consider us. Solution Managers Solution Managers Tell me more Back

Leverage Services Information Systems Efficiency Colour Management Quality Speed to Market Cost Savings Brand Preservation You will already know that strong colour management is essential to any brand’s equity; just look at the brands that are defined by their brand colour! Colour is a primary driver for consumer recognition – consider Cadbury purple, Coke red, Uncle Ben’s orange, and Itarus turquoise!! Sourcing from a global marketplace can stretch to breaking point the communication of your Brand’s exacting requirements. How many times have you been disappointed when receiving your first batch of packaged goods? Colour Management Itarus has conducted a survey of in-store colour consistency of labelling. This has resulted in the adoption of a thorough Colour Management Process by which every supplier knows the colour(s) that are required. Each colour is defined by universal standard colour co-ordinates to eliminate any mismatch. This is backed up by Itarus’s Print Policing service to ensure nominated printers realise their part in the colour communication chain. Colour Management Tell me more Back Itarus offers OnlineServices; your single portal to a suite of software designed to make working life better; improving efficiency, adding control, saving you time. Information Systems Approvals (PASARA) Effective and optimised workflow tasking for everybody Knowledge (DataShare) Product Libraries (DAL) Store securely; find and share easily your packaging assets via GEM Content Management (Textures) Generate , control and distribute your multilingual content compliantly ArtworkOnline (AWOL) “Ready to print” packaging artwork created via the web in just minutes Collaboration (OnlineMeeting) File Transfer Information Systems Tell me more Back Process Efficiency is achieved in two ways: by ensuring that we are efficient in providing our services to you and should you require, by continually assessing the way by which we can help you achieve your optimum efficiency. Process Efficiency Process Efficiency Tell me more Back Global FMCG retailer Print Quality Management by Itarus is in two parts: qualification and assessment. Quality Management • Predictability of the process. • Brand control and consistency. • Printer qualification based on objective standards. • Highlight deviation in print consistency before product gets on shelf. • No more time consuming and costly press pass attendance. • Build a centralised library of colour standards. Print Quality Management Tell me more Back Global FMCG retailer Itarus has been set the goal of increasing the “right first time” performance of their supply base by establishing robust colour management during the packaging origination phase, effective colour communication to provide colour targets that can be matched and colour measurement during print production to ensure compliance and colour measurement by Itarus post print for Quality Assurance (we call this “Print Policing”). Brand Management You will work hard, very hard, to create your Brand’s equity. We believe we should work hard too. Brand awareness is crucial and therefore strict management of your brand rules is vital. Publishing Brand Guidelines can only fulfil this in part. Today we can rely on technology to deliver this control, legislating to enforce these “rules”. Brand Guidelines, ArtworkOnline and Colour Management; adopting a combination of technology and common sense has allowed Itarus on many occasions to provide a service whereby the Brand Awareness is strongly managed. Brand Equity Preserving Your Brand Equity Tell me more Back Global Brands “Design, layout, typography and colour are controlled not only by robust and clearly defined Brand Guidelines but through adopting technologies like Digital Asset Libraries (such as GEM) and creative software (such as ArtworkOnline).” Itarus offers OnlineServices; your single portal to a suite of software designed to make working life better; improving efficiency, adding control, saving you time. Information Systems Approvals (PASARA) Effective and optimised workflow tasking for everybody Knowledge (DataShare) Product Libraries (DAL) Store securely; find and share easily your packaging assets via GEM Content Management (Textures) Generate , control and distribute your multilingual content compliantly ArtworkOnline (AWOL) “Ready to print” packaging artwork created via the web in just minutes Collaboration (OnlineMeeting) File Transfer Information Systems Tell me more Back There are opportunities beyond what we call CARE (the Centralising of Artwork integrated to reprographics, Re-use of data/assets and E-business) to derive cost savings. For example by investing in Textures and then efficiently managing their text and translations thereby leveraging the software’s hierarchical structure, our clients realise massive time savings. Cost Savings Delivering Cost Savings Tell me more Back Major Global Brand “Textures enabled text and translation management time savings in the order of 90%”